국제경영 롯데리아 중국시장 진출 사례(영문)

국제경영 롯데리아 중국시장 진출 사례(영문) [국제경영] 롯데리아 중국시장 진출 사례(영문).pptx 목차 1. INTRODUCTION 2. KOREAN FASTFOOD MARKET 3. CHINESE MARKET ANALYSIS 4. CHINESE STFOOD MARKET 5. FAILURE OF CHINA MARKET 6. STRATEGY 본문 Suppliers Bargaining Power 1. Lowprice discrimination of food supplies in China 2. Weak competitiveness for suppliers Buyers Bargaining Power 1. Differentcustomers’ tendencies by regional group in China 2. Easy to change the brand 3. Low converting cost of buyer Potential New Entrants 1. Low cost for launching fast food corporation 2. Hard to have differences by menu 3. Possibility to obtain distribution channel easily Threat of Substitute Product 1. Light refreshments - Convenience food - Coffee only Rivalry among Competing Sellers 1. Existingstrong fast-foodbrand -BURGERKING, KFC, McDonalds 본문내용 STFOOD MARKET 5. FAILURE OF CHINA MARKET 6. STRATEGY 1 INTRO- DUCTION INTRODUCTION LOTTERIA OPEN : 1979.10.25 MEANING LOTTE + CAFETERIA CORPORATE VALUE QUALITY CLEANNESS SERVICE TIME STORE STATUS KOREA : About 950 VIETNAM : 88 CHINA : 33 INTRODUCTION What is the difference of LOTTERIA ? KOREAN-STYLE BURGER CAFE-STYLE INTERIOR 2 KOREAN FASTFOOD MARKET KOREAN FASTFOOD MARKET 출처; 아시아경제 기사 KORE 참고문헌 http://lotteria.co.kr (롯데리아 공식홈페이지) http://google.com (이미지 출처) http://iconfinder.com (이미지 출처) http://dart.fss.or.kr (전자공시시스템) http://blog.daum.net/skdid/12300220 (점유율 과 매출액) http://nextbigfuture.com/2010/12/economist-world-in-2011-and-2036.html (GDP 성장률) http://blog.daum.net/why4416/15971801(매장 수) www.emkt.com.cn and www.thechinaexpat.com (중국의 외국체인) 베이징 노동사회 보장국 , Goldman Sachs Asset Management