경영전략 Mike`s Bikes 광고전략(영문)

경영전략 Mike`s Bikes 광고전략(영문) [경영전략] Mike`s Bikes 광고전략(영문).ppt 목차 Introduction Round Performance Conclusion 본문 Round 2 Goals: - Promote newly launched product, Kiddie - Reduce setup time - Increase the productivity - Motivate workers Kiddie becomes market leader (with 43,000 units, $300) Increase in total capacity Failure in reduction of setup time due to decreased Batch size. Implication: - Lost bike shop and sports store retailers because ofthe relatively low retailers margin - Paid a lot of interest for Long-term debts because D/E ratio was over than 2.0 본문내용 Index Introduction Round Performance Conclusion “For eco-friendly and healthy lifestyle” Vision The company which creates a eco-friendly and healthy lifestyle Mission To provide bikes for everyday use at a reasonable price to our valued consumers Cost leadership strategy No racer market High brand awareness Introduction “For eco-friendly and healthy lifestyle” Round 1 Goals: - High brand awa