스포츠마케팅 SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문)

스포츠마케팅 SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문) [스포츠마케팅] SK Wyverns(SK 와이번스)의 SWOT, 마케팅 분석(영문).pptx 목차 1.SWOT Analysis Strength Weakness Opportunity Threat 2.Segmentation Location Age Companions 3.Marketing Mix Product Place Price Promotion 본문 Location:Bucheon, Siheung, Gwang-yeong, Westside of Seoul(Guro-gu) Why?Good Accessibility, No regional team, Large population Identifiable :Citizens ofneighboringregion Accessible :Less than 1hr - Subway : Bucheon 35 min, Gwang-myeong1hr, Guro52 min - Car:Siheung30 min Sizable (thousands): Bucheon: 890, Gwang-myeong 350 Siheung : 420, Guro-gu : 450 Happy Birthday party in the stadium - use outfield party deck or sky box - give birthday present the Wyverns uniform - chance to take a picture with favorite player Together -three generations - use outfield party deck or sky box - chance to take a family picture with favorite player 본문내용 ity Threat SWOT Analysis Location Age Companions Segmentation Product Place Price Promotion Marketing Mix SWOT Analysis Lack of Star Players in the SK Wyverns Lack of Regional Loyalty Baseball Boom in Korea. Only One Baseball Team in Incheon 5 Days of Work Many Competitors in KBO Other Sports Team in Incheon. Segmentation MARKETING OBJECTIVE One million spectators and No. 3 in next 3 years.