카페로마(Caferoma) 문제점과 해결(영문)

카페로마(Caferoma) 문제점과 해결(영문) 카페로마(Caferoma) 문제점과 해결(영문).pptx 목차 Introduction Caferoma Problems 3 Solutions Repositioning Launching Advertising Conclusion Summary Q&A 본문 Caferoma A well-known brand of coffee owned by PEFD An exclusive product for people who love Italian-style ground coffee A strong and slightly bitter taste expensive Problems In the last two years, Caferoma’s market share has declined by almost 30%: Brand loyalty- Consumers are less loyal; more price conscious Price- expensive. ‘Copy cat’ products- Cheaper competing products Brand image- boring; old-fashioned 본문내용 g Summary Q&A About Caferoma Caferoma A well-known brand of coffee owned by PEFD An exclusive product for people who love Italian-style ground coffee A strong and slightly bitter taste expensive Problems In the last two years, Caferoma’s market share has declined by almost 30%: Brand loyalty- Consumers are less loyal; more price conscious Price- expensive. ‘Copy cat’ products- Cheaper competin