경영학원론 친환경(그린)마케팅 사례(영문)

경영학원론 친환경(그린)마케팅 사례(영문) [경영학원론] 친환경(그린)마케팅 사례(영문).pptx 목차 1.What is the green marketing? 2.Green marketing commercial 3.Campaign for green 4.Efforts for reducing green house gases 5.Limitation of green marketing 6.Customer`s answer to eco-friendly product(%) 본문 Consumer`s desire&demand ->Less pollution product 본문내용 mercial Core : Buying Pulp ※FSC (Forest Stewardship Council) Buying pulp Making product Selling Product After Selling Campaign for green Efforts for reducing green house gases Limitation of green marketing Correct Misunderstanding Need more information Don`t know Grocery Fair trade 19 16 36 29 natural 27 31 35 8 Cultivate eco-friendly 45 14 33 9 Car Eco-friendly 29 20 42 9 Same class more m