경영학원론 환경 친화적 기업 사례(영문)

경영학원론 환경 친화적 기업 사례(영문) [경영학원론] 환경 친화적 기업 사례(영문).pptx 목차 1. What is the ‘eco-friendly’? 2. National efforts for eco-friendly business 3. Eco-friendly marketing strategy 4. Eco-friendly products - Agricultures - Cosmetics 5. Eco-friendly technology 6. Conclusion 본문 Primary Criterion for Selecting Products 77.8% of Respondents replied, “I would have an intention to buy eco-products.” Highly Recognized in their 40s with 81.7% Considering Eco-Products as Positive Image Progressive(58%), Distinctive(37%), High-technologic (33%) Image of Eco-consumers - thoughtful,reasonable Low Participation to the ‘Eco-Friendly’ Movement Actual Rating just Reach 25% Major Factors - A Higher Price, The Lack of Credibility Strength Environmental friendly Sustainable development Supplying high quality products Opportunity Making new industry Progress of technology Consumer satisfaction Weakness High prices Low level of technology Criticized as a display Threatening Opposing current mainstream people Barrier to weak competitors A niche market grows up major market → Because of wellness trend, steady sales rise Needs of well-being and Resistance to chemicals has increased. → We can predict continuous growth especially skin care(anti aging, sun care) 본문내용 siness 3. Eco-friendly marketing strategy 4. Eco-friendly products - Agricultures - Cosmetics 5. Eco-friendly technology 6. Conclusion What is the ‘Eco-Friendly’? What Is The Meaning of ‘Eco-friendly’ ? (1/2) Government’s perspective (e.g., Korea) So called ‘Low-carbon Green Growth’ since 2008 Securing Growth Engines thru Promoting & Supporting the environmental industry Environmental Organizat 참고문헌 Seo, Y. (2008). Development and Industrialization of New Biomaterials from Red Algae. Ministry of Knowledge Economy, Chungnam National Univ. You, H. (2009). Pulp, Paper and Bio-ethanol made from Red Algae. National Fisheries Research and Development Institute, Pegasus International. Ryu, J. (2009). Strategies to Industrialize the Algae Bio-business and Policy Direction. Korea Maritime Institute. Santelices, B. (1987). Synopsis of Biological Data on the Seaweed Genera Gelidium and Pterocladia (Rhodophyta). Food and Agriculture Organizationof the United Nations. Taniguchi, K. (1998). From Isoyake to Kelp Forest. Shokabo. Lee, Y. 우뭇가사리로 종이혁명 이끈다. Donga Daily. July 15, 2009 : A23. You, H. Interview. September 22, 2010. Kim, C. (2009) ”최근 국내외 친환경 농산물의 생산실태 및 전망”. Korea Rural Economic Institute. Lee, T. (2004) ”친환경 농산물 인증제도 정착을 위한 과제”. 식품저장과 가공산업vol.3, No.1 Kim, N. (2009). Trend Korea 2010. 미래의 창