경영학 소매업의 현황과 미래(영문)

경영학 소매업의 현황과 미래(영문) [경영학] 소매업의 현황과 미래(영문).pptx 목차 The Value of Retailing Classifying Retail Outlets None-store Retailing Retailing Strategy The Change Nature of Retailing Future Changes in Retailing 본문 - The original markup refers to the change between retailer cost and initial selling price. - The maintained markup (or gross margin) refers to the change between the selling price and retailer cost. 본문내용 Strategy The Change Nature of Retailing Future Changes in Retailing Contents Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ The Value of Retailing Ⅰ 1. Retailing Direct consumption by the purchaser at the end of the supply chain How retailers add value 1 2 3 4 Providing assortments Breaking bulk Holding inventory Providing services The Value of Retailing Ⅰ 3. Customer Values in the Form of Utility Place utility Time utilit