국제경영 스타벅스 한국시장 진출전략(영문)

국제경영 스타벅스 한국시장 진출전략(영문)

[국제경영] 스타벅스 한국시장 진출전략(영문).ppt

목차 1.Company background 2.Delivering on service 3.Caffeinating the World 4.Trouble Brewing? 5.Starbucksin Korea 본문 Serve well-educated, white collar customers between the age of 25~44 Sell not only coffee beans but also premium-priced coffee beverages by cup 3/4 cup double strength coffee 1 cup hersheys chocolate syrup 1 cup of low-fat milk 3 tablespoons granulated sugar 2 cups ice whipped cream 2 cups ice cold milk 2 cups vanilla ice cream 1/3 cup suisse Mocha flavor 1 tbls cold espresso Independents: Social, inclusive Diverse, intellectual Artsy and funky Liberal and free spirited Lingering encouraged 본문내용 ble Brewing? Company background * In 1971, foundation of a small coffee shop in Seattle. In 1982,Howard Schultz joined The Starbucks Schultz took over The company. History of Starbucks * The espresso bar “Starbucks Serve well-educated, white collar customers between the age of 25~44 Sell not only coffee beans but also premium-priced coffee beverages by cup * “Third place” The innovation of A