국제경영 스파오의 베트남 시장 진출(영문)

국제경영 스파오의 베트남 시장 진출(영문)

[국제경영] 스파오의 베트남 시장 진출(영문).pptx

목차 SPA? F.F.B? 1.Porter’s Competitive Advantage 2.Miles and Snow’s Strategy 3.Analysis of External Environment 본문 Seeks growth: decentralized, flexible and elastic structure, high R&D abilities, creative, risk taking. Give high value to innovaton Seeks efficiency: highly centralized structure, and strict cost management Balance in growth and efficiency: being creative to improve to production process in a stable product line. No clear strategy. Changes the characteristics of the organizational structure according to the market situation 본문내용 ses efficiency and reduces costs Fashion that quickly reflects the current trend Can quickly respond the changing trend, and achieve high turnover ratio. SPA? F.F.B? Y SPAO? E-LAND & SM Entertainment Higher quality and reasonalble price, compared to it’s competitors Star Marketing A ‘One-stop shopping complex’ with shopping+restaurant+resting spots combined Y Vietnam? Nation Population (approx.