국제경영 구글의 중국진출(영문)

국제경영 구글의 중국진출(영문)

[국제경영] 구글의 중국진출(영문).pptx

목차 1.Case overview 2.About Google 3.About China 4.Philosophical approaches 5.To keep their mantra 6.Conclusion 본문 When Google censor the materials, it is still in the Google index itself. But the post-processing has removed it from any results shown to the user - Users know that some information were blocked To provide more information, Google tried to shift service to Hong-Kong by redirecting search traffic in China to unfiltered Hong-Kong page. Right Theories “they should not pursue actions that violate [fundamental] rights” Fundamental rights refer to “rights that transcend national borders and cultures, and this includes free access to all information. Need to consider Google’s role as the search engine giant in the society. Continuous fight against Chinese government may trigger world-wide controversy, which may even change the government’s attitude Q 3) If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the most? 본문내용 be evil” - Never compromise the integrity of it’s search results Problem is - China is censoring politically sensitive information - The opportunity is too large to ignore Case overview Which value should Google take? About Google The most popular Search Engine in the world About Google On-line ads in 2010 : 40% of the global M/S About Google About 97% of Google’s income is ads-income Abou