국제경영 Caterpillar Inc vs Komatsu

국제경영 Caterpillar Inc vs Komatsu

[국제경영] Caterpillar Inc vs Komatsu.ppt

목차 Summary Case Discussion Questions 1 Case Discussion Questions 2 Case Discussion Questions 3 Case Discussion Questions 4 Q & A 본문 3 factors why Cat was in deep trouble 1) The highproductivity of Komatsu 2) The rise in the value of the dollar 3) The Third world crisis Question 1-1. To what extent is the competitive position of Caterpillar against Komatsu dependent on the dollar/yen exchange rate? Because of the rising in the relative values of the dollar and the yen, Komatsu priced its machines as much as 40 percent below Caterpillars prices by 1985. So, many consumers chose to forgo Caterpillars superior after-service and support. Instead, bought Komatsu product. - Solution 1. Expand overseas parts procurement ratio 2. Transmigrating the plant to other countries 3. Through diversification of products to meet diverse needs 4. Increasing productivity and lowering cost 본문내용 e Discussion Questions 2 Case Discussion Questions 3 Case Discussion Questions 4 Q & A * Summary -Caterpillar Inc. is the worlds largest manufacturer of heavy earthmoving equipment held 53.3% of the global market Its closest competitor : Komatsu of Japan Good afternoon, everyone. We are going to give a presentation on the case of Caterpillar Incorporated. We will give you a brief explanatio