국제경영Natura brasil 해외진출 사례 분석(영문)

국제경영Natura brasil 해외진출 사례 분석(영문)

[국제경영]Natura brasil 해외진출 사례 분석(영문).ppt

목차 Introduction Market Analysis (target) Industry Analysis Product Price Place Promotion Market entry mode Competitors SWOT analysis 본문 One of the leading companies in the Brazilian cosmetic, fragrance and toiletry industry. The company is established in Brazil, Chile, Peru, Bolivia, Argentina, Mexico, Colombia, Venezuela and in Paris. Values of the Brand : Social responsibility & Sustainability “ Well being with oneself, with others, with the environment and with the world as a whole”. When it launched Ekos product line, Natura drove social responsibility to the core of its business. Company Profile: Natura Cosmetics 2007 Sales: 3,072,700,000 Major Industry: Drugs, Cosmetics & Health Care Sub Industry: Cosmetics & Toiletries Country: BRAZIL Employees: 5919 Financials Total Revenue $883.07M Net Income $146.68M The grow of natural cosmetic products Over the past five years, developed markets, such as the United States, have been facing stagnating cosmetics and toiletries sales and slowing growth. In an effort to improve sales, manufacturers have capitalized on growing consumer interest in health and wellness and have started to invest in new products containing natural ingredients. This investment looks to be paying off, with certain industry sources predicting that the natural/organic skin care, hair care and color cosmetics markets will grow by an impressive average of 9% a year between 2003 and 2008. This growth is expected to provide a boost to the total cosmetics and toiletries sector, which Euromonitor International forecasts to grow by only 1% a year to 2009. Natura has built its success on Direct Sales Greater distribution reach. Low product launch costs. Natura Consultants’ productivity level above market average Consolidated sales channel of 519 thousand consultants (483,000 in Brazil and 36,000 in international operations) Covering more than 5,000 cities in Brazil. Direct sales growth higher than that of convention channels. Founded over 20 years ago by a team of aromatherapy experts, Decléor has acquired remarkable knowledge of the plant realm by applying modern research techniques to essential oils to create a new Art of Beauty. www.decleor.com The first to use (and patent) stabilized grape seed polyphenols in skincare, Caudalie packs cutting edge antioxidant technology into formulas that help your skin look better with age. www.caudalie.com As explorers of the plant kingdom, Klorane incorporates a passion for therapeutic botanicals into its collection of natural hair products. Based on the power of plants, Kloranes easy-to-use formulas are selected for their quality, safety, and the ability to transform your hair using only the purest plant extracts. www.folica.com 본문내용 is (target) Industry Analysis Product Price Place Promotion Market entry mode Competitors SWOT analysis INDUSTRY ANALYSIS The natural cosmetic products market : A growing market $ 7 Billion Global Natural Cosmetic Sales Worldwide ( $ 1 Billion sales in US ) Main growing market : North America & Europe Majors drivers of growth: Growing demand for green products Distribution of natural and organ