경영전략 네비게이션 iNavi 아이나비 레드오션을 위한 컨설팅(영문)

경영전략 네비게이션 iNavi 아이나비 레드오션을 위한 컨설팅(영문)

[경영전략] 네비게이션 iNavi 아이나비 레드오션을 위한 컨설팅(영문).ppt

목차 Part1. BasicAnalysis Part2. StrategicAnalysis Part3. Strategy Part4. Conclusion 본문 BasicAnalysis Introduction External Environment Introduction Company History 1997.3Company established 1999.9 Selected as LBS Master service provider for SK telecom 1999.10 LBS engine development for SK telecom(1st in Korea) 2005.4 Launching PND “i-Navi UP” for Korean market 2006.5 Launching PND “Smart” with “T-DMB”(domestic) 2006.8 Initial Public offering Vision A company which adheres to the basic A rational company based on the reality A company that keeps up with the trend of the market 본문내용 s Part3. Strategy Part4. Conclusion Sogang Univ. Business Strategy Basic Analysis Introduction External Environment Sogang Univ. Business Strategy Introduction Navigation Industryz Sogang Univ. Business Strategy Sogang Univ. Business Strategy 1997 1999 2002 2006 Company History 1999.9 Selected as LBS Master service provider for SK telecom 1999.10 LBS engine development for SK telecom(1st in Kor