소비자행동론 하이브리드카에 관한 고찰(영문)

소비자행동론 하이브리드카에 관한 고찰(영문) [소비자행동론] 하이브리드카에 관한 고찰(영문).pptx 목차 Introduction 1. The background and reason we choose this theme. 2. How is the sample sized and what are the methods to collect data? Main Discourse 1. How much interest people have in the hybrid car? 2. Who should buy the hybrid car? 3. Who should not buy the hybrid car? 4. What other factors are they influenced by? Conclusion 본문 * early adopter, the consumers who like or tend to buy new products in early time * high degree of humanity. the consumers who care of environment and want to leave an environmental legacy for their descendants. * young people. strongly tend to show their identity through consuming *past experience of buying consumers who have the experience of buying an eco-product *high expectation about the efficiency of the hybrid car saving cost. helping clean environment high expectation about the efficiency of the hybrid car saving cost. helping clean environment past experience of buying consumers who have the experience of buying an eco-product young people. strongly tend to show their identity through consuming high degree of humanity. the consumers who care of environment and want to leave an environmental legacy for their descendants. early adopter, the consumers who like or tend to buy new products in early time People skeptical about the spec of the car 본문내용 . How is the sample sized and what are the methods to collect data? Main Discourse 1. How much interest people have in the hybrid car? 2. Who should buy the hybrid car? 3. Who should not buy the hybrid car? 4. What other factors are they influenced by? Conclusion Introduction Eco-friendly is global trend. But we ? Avante spectrum Avante Avante HD Cost(Full option) 18,970,000 25,530,000 Exhau