2013년 7월 23일 화요일

소비자행동론 여성의 소비성향 분석

소비자행동론 여성의 소비성향 분석
[소비자행동론] 여성의 소비성향 분석.ppt


목차
1. Synopsis
2. Attitude
Foaming Attitude
Changing Attitude
3. Purchasing Stage
4. Ad analysis


본문
Born and raised in Las Vegas

Nick always at backstage hanging with the girls

Since Nick didnt have a father

He was always surrounded by strong role models.


counterargument
support arguments
good father
successes creator






As “an inner state of arousal.” With
aroused energy to achieving a goal
.
She needs to release her stress out

woman in ad was running all alone, no one can bother her.


본문내용
sis

1. Synopsis
Superiors
&
Daring
temptation
X-wife
father and daughter

2. Attitude
1) Forming Attitude
hate
dislike
?
like
love
Here
<Nick’ Attitude toward women>
Wife : Just doesnt get what women are about.
I dont think he understood a thing about me.
Daughter : like an uncle to me.
Secretary : The least politically correct guy in the universe.

2. Attitude
1) Forming Attitude
<The Reas
 

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